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Our Story

The Brand 
The ETA Luxe brand is one that embodies Erica’s artistic vision and Luxe Bohemian Flair. We are committed to inspiring inner beauty in every customer since its inception and have strongly developed a tribe in the women that we dress. Using innovation, texture and functionality to create timeless pieces, ETA Luxe has been deemed Fashion Artistry and Affordable luxury that inspires women to walk, create and live in their true power. 


The Artist
Erica Appleby is a Visual Artist, Woman’s Wear Designer & Visionary who grabs her inspiration from working women, nature and art. Her career started with painting and drawing, which helped her to develop a love for the unseen beauty in skin, texture and people. Using her unique eye to design, she honed her skills at fashion houses like Cynthia Rowley before launching "ETA Luxe by Erica Appleby" in 2012 and winning the “Best Emerging Designer” at the International Caribbean Fashion Week in 2013.